Karisma Hotels & Resorts Expands to Jamaica

Karisma Hotels & Resorts today announced that they will be opening their first property in outside of Mexico by introducing Seashore Bay Beach Resort on Negril, Jamaica! For more info on this new resort, or to book a stay, call 866-278-8728 or email salesdepartment@berwicktravel.com

(October 4, 2012) – Karisma Hotels & Resorts, a premier collection of 11 Gourmet Inclusive properties comprised of El Dorado Spa Resorts & Hotels, El Dorado Generations, and Azul Hotels and Villas by Karisma, today announced its expansion beyond the Riviera Maya, Mexico to Jamaica. Karisma Hotels & Resorts has acquired majority and controlling interest in the former Sandy Bay Beach Resort in Negril, which will now operate under the new name, Seashore Bay Beach Resort.

“We are thrilled to expand to Jamaica and add Seashore Bay Beach Resort to our portfolio,” said Mandy Chomat, vice president of sales & marketing at Premier Worldwide Marketing, exclusive representatives of Karisma Hotels & Resorts. “There is something special about Jamaica, which affords guests a warm and welcoming destination replete with rich culture, renowned cuisine and a magnificent beachfront setting. We intend on continuing the tradition of excellence upheld by the previous ownership and are extremely appreciative of the exceptional stewardship of Poinciana Resorts Ltd.”

According to Chomat, investing in Jamaica was an easy decision. “Jamaica offers a strategic geographical location, exceptional infrastructure, and a talented pool of human resources combined with an instantly recognizable worldwide brand. Our expansion to Jamaica makes good business sense and meets the demands of our valued partners who have asked us to take our Gourmet Inclusive concept to other international market for years.”

Karisma Hotels & Resorts is renowned for revolutionizing the all-inclusive category with its award-winning Gourmet Inclusive concept, featuring world-renowned chefs, sommeliers, and high-end gourmet cuisine served a la carte.

This will be the first Gourmet Inclusive resort outside of Mexico. The directors of Poinciana Resorts Ltd. were confident in the partnership with the 12 year old Karisma Hotels & Resorts after visiting each of the group’s properties, saying, “The Gourmet Inclusive concept brings something unique to Jamaica. We feel that the philosophy of the management and staff at Karisma as well as their innovative approach to hospitality will be positive for Negril and Jamaica as a whole. We are excited that the resort will be elevated to a 5-star Gourmet Inclusive property.”

Following a 60 day transition period, the 128-room Seashore Bay Beach Resort will operate as an all-inclusive property for couples, singles and families. It will be ready to welcome guests as of December 1, 2012. Guests will enjoy an all-inclusive experience with nine categories of rooms and suites with garden and ocean views, two pools, four specialty restaurants, a spa, various activities and entertainment, and a kid’s club.

Chomat continued, “We are particularly excited to be in Negril, on the famous seven-mile stretch of beach, and we look forward to working with the dynamic group of staff and management at the resort.”

A multi-million U.S. dollar renovation is planned for Seashore Bay Beach Resort, after which it will be rebranded an Azul Hotel, operated by Karisma Hotels & Resorts and providing couples and families with a customized five star Gourmet Inclusive vacation experience focused on the best in food and service. According to Chomat, “We are currently determining property needs to transform to our recognized Gourmet Inclusive experience.”

Karisma Hotels & Resorts looks forward to a long and successful relationship with Jamaica, and eagerly anticipates introducing its respected partners and valued guests to Seashore Bay Beach Resort.


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